Connecting advertising platforms

Cenaly.ru lets you link ad accounts to each location. The "Connected Platforms" block lives in the location card, in the "Marketing" section: open Locations, click the location you need and scroll its card down to "Marketing".

Can't see the block? Check the form density switch in the header of the location card. "Connected Platforms" belongs to the "Full" level only (which is the default); on "Standard" and "Minimal" the block is hidden. Hidden fields are not deleted — the data is kept.

Linking is an "address book" of ad accounts: it records which advertising account a location works with, so managers don't have to look the ID up again and so advertising activity can be matched against the venue's performance.

Important: In the field for each advertising platform, you must enter the advertising account identifier (Account ID / Customer ID / Client ID), not a link to the personal account. The system uses this ID to determine which specific account the location belongs to. Because the field holds an ID, there is no button that opens the ad account from the location card — while the field is empty, the only link next to it is the platform's sign-up page.

Not all five platforms are on screen at once. You see the ones whose ID is already filled in, plus suggestion buttons for the platforms relevant to the location's country (for most countries that is Google Ads and Meta Ads). The rest — "Yandex Direct", "VK Ads", "myTarget" outside their markets — are hidden behind the "+ N more platforms…" link at the bottom of the block: click it to add the field you need.

Google Ads — Customer ID#

Format: XXX-XXX-XXXX (for example, 123-456-7890)

Where to find the Customer ID#

1. Sign in to Google Ads
2. In the top-right corner, next to the account name, the Customer ID is shown in the XXX-XXX-XXXX format
3. If you have multiple accounts, click the account icon and select the one you need
4. Copy the ID (digits with hyphens, no spaces) and paste it into the Google Ads field in the Meni location settings

Manager account (MCC)#

If you use a Manager Account (MCC), each child account has its own Customer ID. Select the required client account in the left menu — the ID will appear at the top of the page.

Meta Ads — Ad Account ID#

Format: act_XXXXXXXXXX or a numeric ID (for example, act_123456789012)

Where to find the Ad Account ID#

1. Open Meta Business Suite or Ads Manager
2. In the left menu, select Ad Accounts
3. Click the required account — the URL will include a parameter like ?act=XXXXXXXXXX
4. Or go to Business Settings → Ad Accounts — the numeric identifier is shown there
5. Enter the ID in the act_XXXXXXXXXX format in the Meta Ads field in Meni

Personal vs business account#

• Personal ad account: the ID is visible in the Ads Manager URL
• Business ad account: configured in Business Manager → Business Settings → Ad Accounts

Yandex Direct — Client login#

Format: Yandex account login (for example, myrestaurant) or a numeric Client ID

Where to find the Client ID / login#

1. Sign in to Yandex Direct
2. In the top-right corner, your account login is displayed (for example, myrestaurant@yandex.ru)
3. Use the login without @yandex.ru (only myrestaurant) or go to Profile settings to view the numeric Client ID
4. If you are an agency, in the left menu (Clients) select the required client and copy their login or ID
5. Paste the value into the Yandex Direct field in the Meni location settings

Agency access#

When switching to a client in an agency account, the URL looks like direct.yandex.ru/...?ulogin=clientlogin. Use clientlogin as the identifier.

VK Ads — Ad account ID#

Format: numeric identifier (for example, 1234567)

Where to find the account ID#

1. Sign in to VK Ads
2. In the top-right corner, next to your name, the account number is displayed
3. The ID is also visible in the URL: ads.vk.com/...?account_id=XXXXXXX
4. Copy the numeric ID and paste it into the VK Ads field in Meni

Multiple accounts#

If you have multiple ad accounts (for example, via an agency), select the required one in the dropdown at the top of the page. Each account ID is unique.

myTarget — Client ID#

Format: numeric identifier (for example, 9876543)

Where to find the Client ID#

1. Sign in to myTarget
2. Go to Profile (user icon → Profile)
3. In the Account section, the Client ID is shown — the numeric identifier of the ad account
4. Or the ID is visible in the URL: target.my.com/agency/clients/...
5. Copy the ID and paste it into the myTarget field in the Meni location settings

Agency account#

If you work through an agency account, go to the Clients section and copy the ID of the required client account.

Why this is needed#

There is no jump into the ad account itself from the location card: the field stores an account identifier, not a link.

Related articles#

• Analytics and tracking pixels — Google Analytics, Meta Pixel, Yandex Metrica
• Integrations — POS, delivery platforms, messengers, API