Facebook Ads — Advertising Management Dashboard

The Facebook Ads section is a dedicated dashboard for managing and analyzing all of a location's Facebook/Instagram ad boosts. Open Admin Panel → 📣 Advertising → Facebook Ads (admin.cenaly.ru/fb-ads).

⚠️ The section is currently unavailable and is being migrated. The dashboard data came through the server routes of the old admin hosting; after the frontend moved to static delivery they stopped answering. The integration is being moved to the platform's server functions — until then the dashboard will show no data. While the migration is in progress, use Meta Ads Manager; the screens described below are what the section will look like afterwards.

When the section is visible. It is gated by the same switch as Facebook Posts: turning off the "Facebook Ads" card in the App Store removes both sidebar items at once. The card is also hidden if no location of the account is in a Meta market — the extension is unavailable in Russia, China, Cuba, Iran, North Korea and Syria.

This section does not create new campaigns — boosting a post remains in Facebook Posts, which links directly here. Facebook Ads is the control center for campaigns that already exist: overview, comparison, bulk actions and deep analytics.

KPIs and trends#

At the top of the dashboard are tiles with key metrics (spend, clicks, impressions, CTR, CPC, etc.) and trend charts for the selected period. Data is computed across all active and completed campaigns of the location at once, grouped by currency if you have multiple ad accounts in different currencies.

Period-over-period comparison is available — deltas on each tile are color-coded based on what the metric means (rising CPC/CPM is bad, rising CTR/clicks is good, spend/frequency is neutral).

Campaign comparison table#

Below is a table of all campaigns with sorting, filtering, search, and a per-campaign daily breakdown:

Manage directly from the table — activate or pause a single campaign or several at once (bulk action), with a confirmation step whenever a budget change touches real spend.
Budget editing is available only for paused campaigns — to avoid accidentally increasing active spend.
CSV export — separate exports for overall metrics, daily series, and breakdowns.
Direct links to Meta Ads Manager for each campaign.

Audience and placement breakdowns#

A dedicated "Audience & Placements" section shows performance by:

age/gender;
platform and placement position (Facebook/Instagram feed, Stories, etc.);
region.

Breakdowns are loaded on demand (lazy-loaded) and never auto-refresh — not even when the "Auto-refresh" checkbox is on for the overall metrics.

Delivery diagnostics and recommendations#

The dashboard flags campaigns with delivery issues (disapproved, has issues, ad account disabled, pending review) — visible right away, without opening Ads Manager.

The recommendations block compares campaigns against each other (best CTR / worst CPC at a sufficient volume of impressions), flags active campaigns with no impressions for several days in a row, and watches budget pacing.

Facebook Posts — the post builder and boost launcher
Google Ads — search and display campaigns on Google
Yandex.Direct — advertising for the RU/CIS market

FAQ#

Can I launch a new ad campaign here?#

No, creating and launching a post boost happens in Facebook Posts. Facebook Ads is a dashboard for managing and analyzing campaigns that are already running.

Are budget changes applied immediately?#

Budget can only be edited on a paused campaign — this protects against accidentally increasing active spend.

Does the data update in real time?#

No, by default only via the "Refresh" button. Next to the period selector there is an "Auto-refresh" checkbox: switch it on and the overall metrics will be pulled every 60 seconds — but only while there is an active campaign and the browser tab is open on this screen. The choice is remembered in the browser. Audience and placement breakdowns never auto-refresh — they load only on demand.

Do I need a separate Facebook ad account?#

Yes, the dashboard requires the Facebook integration to be connected (see Facebook Posts) — without it, the section shows a prompt to connect. The sidebar item itself appears only while the "Facebook Ads" card is enabled in the App Store: the same card controls the "Facebook Posts" section.

📈 Facebook Ads