I have a physical shop
Use your catalog online. Check inventory, POS and staff permissions on the relevant plan.
Connect shop operations →For shop owners and independent brands
An online store for your first orders from your own site
Send customers a link to your catalog: they can open a product, build a cart and continue to checkout. Your team reviews incoming orders in the workspace. You do not need a physical shop to start.
Free plan: ₽0 per month. Free: 1 location, up to 50 items and 100 orders a month; payment provider fees, delivery, domain and AI are separate.
No card to register. Payment is arranged outside an online provider; paid plans are unavailable on .ru.
Online payment is unavailable on .ru. Receive orders and arrange payment on receipt separately. Created does not mean paid.
- Your own storefront and product pages
- A cart with quantities and a clear total
- Incoming orders in the team workspace
Your first direct channel
I sell through messages
Start with one product and a storefront link. No physical shop or marketplace connector is required.
Test a first order →I sell on a marketplace
Add a direct channel alongside it. Traffic acquisition and each connector need separate work.
Explore an additional channel → Your data and pricesTest before migrationConnections vary by country and plan
- location on Free
- 1
- items on Free
- 50
- monthly orders on Free
- 100
- required physical shops
- 0
From product to fulfilled order
Catalog
- Show the model on a product page with a photo, specifications and price
- Variants and collections
- Review before publishing
Customer
- Chooses items and quantity
- Enters contact and collection details
- Uses available payment methods
Fulfilment
- Pickup or your delivery rules
- Your team prepares and hands over orders
- Returns and integrations vary by market
What you need to start
One complete product
Your photos, details, price, variants, stock and SKU. Review imports.
Collection
Pickup address or delivery areas, prices and timing.
Payment
Choose an available method. Online payment needs provider setup and a successful test.
Responsibilities
Decide who confirms, prepares and hands over orders and handles returns.
Your first workflow
- 1
Add one product
Choose Ecommerce and review the product and price.
- 2
Set up collection
Configure pickup or delivery and payment on receipt. Online payment is unavailable on .ru.
- 3
Review the order
Find the trial order in your account and verify funds separately.
Try your own example
Product steps, not testimonials or promised results.
A storefront collection
Collections are built from catalog categories Product page
Placing an order
The order gets a number and reaches the seller at once; payment on collection stays a separate status What happens in the recording
Check one book before migrating the catalog
Manual test example: FBK000001 from the local Foliant demo catalog. Product image and price come from source data; no live demo or paid order is simulated.
- 1
Customer: item in the cart
Add one test item on your storefront. Compare variant, price and quantity; delivery may change the total.
Storefront guide → - 2
Customer places the order
Enter test contact, collection and available payment details. Wait for the submission result.
First order checklist → - 3
Seller processes it; payment is separate
Find the record in Orders and compare the product, quantity and contact. Received and Paid are different results.
Order handling →
How it works in practice
Illustration. The storefront opens in any browser 
Illustration. Your team picks and packs storefront orders
Where it helps the owner
Beyond messages
Example: send a product link instead of rewriting order details. Compare handling time.
For an existing shop
Example: a customer orders before visiting. Your team checks stock and prepares pickup; inventory needs setup.
Direct-order economics
Example: revenue minus stock cost, acquisition, payment fees, delivery and handling. Avoiding a marketplace fee does not make a direct channel free.
Example situations. Measure time and costs with your own operations.
Budget for the whole direct order
Plan for the basic workflow described here
Free
₽0 per month
An account subscription with limits for locations, devices, items, orders and languages. Equipment, acquiring and paid AI operations may cost extra.
What to include
- Free supports a trial within its limits; growth needs an appropriate plan
- Basic inventory operations are included; optional offline POS with Basic
- Payment fees, delivery and customer acquisition are separate
- A direct channel does not guarantee sales or profit
What you can start for free
Free: one location, 50 items and 100 monthly orders. Online payments and paid-plan checkout are unavailable on .ru. Prepare manual payment, delivery and return procedures.
Create your storefrontNo card to register. Payment is arranged outside an online provider; paid plans are unavailable on .ru.
What to consider before you start
- A listed payment or delivery provider is not proof of live availability in your shop.
- Creating a storefront does not automatically dispatch a courier.
- Automatic connections to all marketplaces, free promotion and customer migration are not promised.
- Online payment is unavailable on .ru. Arrange payment on receipt and confirm funds separately.
- Customer accounts and automated RMA are unavailable on .ru; handle returns directly.
- Paid-plan checkout is unavailable on .ru; higher-plan prices are for reference.
Test your workflow and required connections before migrating data.
Frequently asked questions
Do I need a physical shop?
No. Start with one product and your own storefront. Configure delivery, payment and order handling; offline POS is optional.
When is an order paid?
For online payments, after provider confirmation and payment status. For payment outside the site, verify funds using your normal procedure.
Details for every screen are in the help centre. Where to start →
Receive and review one trial order
Start with one item, clear collection rules and a person responsible for handling it.
No card to register. Payment is arranged outside an online provider; paid plans are unavailable on .ru.