Google Business Profile — Advertising and Autopilot
This section manages your Google Business profile (what guests see on Google Maps and Search) right from the admin panel, without switching to a separate Google console. Connect it as an extension in the App Store (admin.cenaly.ru/app-store) — the "Google Business" card; its "Configure" button opens the connection panel right there, without leaving the storefront.
⚠️ Google Business Profile does not work in Russia — Google suspended the service there in 2022. That is why the card is hidden from accounts and locations whose country is RU: if you cannot find it in the App Store, this is the reason.
Info, hours, photos and menu#
The management modal's tabs give you:
- Basic profile information;
- Special and extra hours — e.g. holiday hours or separate delivery hours;
- Profile photos;
- Menu sync (Food Menu) — dishes from your digital menu are pushed into the Google Business profile's menu section.
Posts with call-to-action buttons#
Publish posts to your profile right from the admin panel — with a call-to-action button (order, call, learn more, etc.) and automatic UTM tagging, so you can tell Google Business post traffic apart from organic traffic in analytics.
Attributes and Place Actions#
- Profile attributes — flag venue features (outdoor seating, delivery, wheelchair accessibility, etc.) that Google surfaces on the profile card.
- Place Actions — deep links to specific actions (order, book a table, view menu) that Google highlights right on the profile card next to the directions button.
Reviews: AI-drafted reply#
In the reviews tab, you can reply to a guest review using an AI-generated draft — the draft can be edited before publishing.
Autopilot#
Autopilot handles routine posting for you, but by default it only suggests posts for your approval — nothing is published without your consent until you explicitly turn on auto-publish for a specific post type:
- New dish with a photo — when a new dish appears in your menu, autopilot suggests a post with its photo.
- Happy-hour / promo — when a discount schedule is activated (see Scheduling & Happy Hour), a promo post is suggested.
- Auto menu sync — the profile's Food Menu section is updated automatically as your digital menu changes.
Suggested posts wait in a queue — you approve or dismiss each one. Even with auto-publish enabled, a cap applies — no more than one auto-post per day per location, so the profile never looks spammy.
Related sections#
- Reviews & Reputation — the unified guest-rating hub, including Google reviews
- Facebook Posts — a similar post builder for Facebook/Instagram
- Scheduling & Happy Hour — the promos autopilot reacts to
- App Store — connecting the extension
FAQ#
Will autopilot publish something without my permission?#
No, by default autopilot only suggests posts for approval. Automatic publishing is a separate opt-in you must enable deliberately for each post type.
How many posts a day can autopilot publish?#
No more than one auto-post per day per location — even with auto-publish enabled.
Can I edit the AI-drafted reply?#
Yes, the draft is a starting point; you can edit it or write your own reply before publishing.
Do I need a separate Google account for this section?#
Yes, a connected Google Business profile is required — the extension is connected in the App Store.